How South West Holiday Parks enhanced their brand image and saved money

Customer: Rick Ackroyd, General Manager
Supplier: Utility Vehicles UK

Background

South West Holiday Parks, a collection of premium 5-star lodge retreats, sought to improve operational efficiency across its three sites. With rising costs from rental vehicles and aging equipment that no longer reflected the parks’ premium image, the management team decided it was time to invest in a modern, cost-effective fleet.

The Challenge

The primary goal was to reduce long-term running costs by transitioning from vehicle rentals to ownership. Additionally, the team aimed to upgrade to more efficient, reliable, and aesthetically aligned utility vehicles that would match the standard of their luxury lodge environment.

The Solution

Rick Ackroyd, General Manager, discovered Utility Vehicles UK through an online search. From the outset, the customer service experience stood out. The knowledgeable and supportive team quickly instilled confidence, making them the preferred supplier for the parks’ new fleet.

The Experience

According to Rick, the entire transaction was “easy from start to finish,” with clear communication, zero pressure, and delivery times tailored to suit their operations. Utility Vehicles UK delivered across all three park locations, ensuring a seamless handover process. The delivery team was professional, informative, and offered ongoing support as staff familiarised themselves with the new vehicles.

The Results


Reduced running costs thanks to more efficient, reliable vehicles.

Improved appearance and professionalism of the fleet—enhancing the visual standard of the parks

Increased operational confidence, knowing support is always just a phone call away.

Final Thoughts

Rick strongly recommends Utility Vehicles UK, praising the seamless experience and continuous aftercare:
“We’d absolutely recommend Utility Vehicles UK. The whole process was seamless, and the support since delivery has been outstanding. We’ll be back in touch when we need more.”

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